9 steps of an un optimized title tag:

Avoid these simple step and you'll be ahead of the game, ranking higher in
search results and encouraging more people to visit your site.

1. "Home" or "Home Page" in title tag
2. Domain name in title tag
3. Too long title tag
4. Too short title tag
5. No keywords
6. Only the business name
7. First words aren't important or eye-catching
8. Doesn't include geographic location (if location is important to business)
9. Too many keywords that might make it look spammy
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